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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:
1. Extended selling channels and brand experience include .
A) segmentation, promotions, targeting
B) social integration, remote widgets, affiliates
C) web store, mobile store, kiosks
D) call center and physical stores
2. Which of the following IBM software components provide analytic capabilities that can support all phases of the commerce cycle?
A) Cognos
B) Unica
C) WebSphere Commerce
D) ILOG Optimization
3. What are Smarter Commerce 'Market' offerings focused on?
A) Visibility and optimization in the supply chain.
B) Personalized customer engagements across multiple touch-points.
C) Customer buying patterns.
D) is a buy online, pick-up in the store (BOPIS).
4. Online ad optimization, i.e. AdTarget, would be an example of which capability within the cross-channel, interactive marketing engine?
A) Execution
B) Integrated Operations
C) Awareness
D) Decisioning
5. Which of the following software products is NOT a part of Smarter Commerce 'Buy' offerings?
A) Sterling Supply Chain Visibility
B) Sterling Transportation Management
C) Sterling Order Management
D) ILOG Logistics Optimization
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: C |
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