Facebook Digital Marketing Associate 100-101

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Facebook 100-101 Exam Syllabus Topics:

Topic	Details
Topic 1	Explain the differences between the tools available to create and manage ads Identify the structure of a Meta campaign
Topic 2	Identify how Meta protects user data privacy and common ad policies Identify mobile creative best practices
Topic 3	Identify settings available at the campaign, ad set, and ad level Identify the difference between an ad and a page post
Topic 4	Explain how to measure the success of a campaign Explain the way Meta charges for ads and where the ads are shown
Topic 5	Explain the importance of matching business goals to Meta campaign objectives Determine the Meta campaign objective to achieve business goals
Topic 6	Identify budget and scheduling options Identify target audience capabilities Establish Platform Presence

Reference: https://www.facebook.com/business/learn/certification/exams/100-101-exam#