Google Adwords adwords-display

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Google Display Exam Practice Test Sample Questions:

1. You are a consultant to a printing company in your community. The owner of the company wants to create a video ad to use in the Google Content Network. What tool can you use to help the owner choose topics that relate to his audience for the video ad? Make the best choice.

A) Placement tool
B) Reservations tools
C) YouTube search
D) Google search

2. You are managing a Google AdWords campaign for a company. You launch a new display
campaign. In the first week of the campaign launch, you noticed a large number of clicks but no conversions. Which of the following actions can you perform to resolve the issue?
Each correct answer represents a complete solution. Choose two.

A) Increase bidding for successful sites.
B) Evaluate performance of campaign regularly.
C) Check the ad creative and the landing page to make sure they are well matched.
D) Verify that your conversion code is set up correctly.

3. Holly is reviewing her YouTube performance for her ads. She notices that in her report for her ads they all show as "1" in the average position metric. Holly finds it odd that her ads are in the first position, but that her conversions have been so low. Why do all of Holly's ads have the position metric of 1 for the YouTube average position?

A) Her keywords may be spelled uniquely and this is causing her ad to play less frequently, but to be in the top position when people search for the misspelling.
B) The metric of "1" actually means that she has not been on YouTube long enough to generate an accurate recording of her average position.
C) The metric of "1" actually means she was the only person with that keyword.
D) Her ad is not a promoted video so it will always say "1" in this metric.

4. Google wants to make certain that Google Content Network consultants understand where people are spending their time online. Google has identified four categories where people spend their time online. Which of the following statements ranks Internet usage for web users from smallest to largest percentage of time online according to Google?

A) Search sites, commerce sites, content sites, communication sites
B) Communication sites, content sites, commerce sites, search sites
C) Commerce sites, content sites, communication sites, search sites
D) Content sites, communication sites, commerce sites, search sites

5. Andrew wants to create a reservation for his ad in YouTube. His manager wants to know, however, what is the minimum amount the reservation will cost. Which one of the following represents the minimum media spend on a YouTube reservation will cost?

A) $35,000
B) $25,000
C) $10,000
D) $50,000

Solutions:

Question # 1 Answer: A

Question # 2 Answer: C,D

Question # 3 Answer: D

Question # 4 Answer: D

Question # 5 Answer: A