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NO.1 MN Corp., a retailer, wished to open a new store in a suburb. In order to obtain data relating to
consumer behavior, competition, and other relevant information, the company employed Am
Research, a market research firm. In this scenario, the data collected and presented by Am Research
would be known as _____.
A. internal data
B. panel data
C. syndicated data
D. scanner data
E. mined data
Answer: C
PCM original questions
NO.2 Which of the following is true of rule-of-thumb methods for allocating IMC budgets?
A. It requires limited negotiation among managers.
B. It creates a budget by first establishing a set of communication objectives.
C. It allocates an equal budget for all departments.
D. It allots a budget according to the profits made in previous quarters.
E. It uses prior sales to determine the present communication budget.
Answer: E
PCM Training Materials
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Exam Code: PCMExam Name: Professional Certified Marketer
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PCM Exam Dumps Total Q&A: 316 Questions and Answers
Last Update: 2016-08-10
PCM Actual Test Detail: PCM Exam Dumps
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