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Google Search Advertising Advanced Exam Practice Test Sample Questions:
1. Jane has an advertisement that needs to appear for users in Germany, France, Belgium, and
Spain. Before she approves the ad, Jane is curious about which locations receive the most queries for her keywords. With this information Jane could adjust her budget accordingly, per country.
What tool can Jane use to determine which locations receive the most queries for her keyword?
A) Google Analytics
B) Google Insights for Search
C) Region Targeting Tool
D) International Keyword Query Tool
2. Steve is a web marketing consultant, and he's reviewing a client's Google AdWords. Steve is interested in the keyword analysis field on the Keywords tab, in the client's campaign. When Steve looks at the keywords quality score, he can determine how well the keyword is likely to perform.
What is the scale that Google displays the Quality Score?
A) Google does not reveal the Quality Score as it is proprietary information.
B) 1 to 100
C) 1 to 10
D) Very high, Moderate, Low, Poor
3. All of the following mobile markup languages are supported by Google except for which one?
A) Xhtml (WAP 2.0)
B) Wml (WAP 1.x)
C) Chtml (imode, etc)
D) SyncML (Open Mobile Alliance)
4. All of the following are related to branding except for which one?
A) Sale
B) Logo
C) Presence of a business
D) Recognizable name
5. You are investigating Google AdWords double-serving policy for a client. You learn that Google AdWords doesn't allow multiple ads from the same client, based on duplicate keywords. You also learn that individuals advertising for themselves, or for their own businesses, may only have a single AdWords account. Does Google have any exceptions for the number of AdWords account a person can manage?
A) Yes, if you have two or more landing sites on different domains, you can manage one Google AdWords account for each domain.
B) No. All Google AdWords participants can have just one Google AdWords account.
C) Yes, if you have two or more products to sell from the same domain, you can manage one Google AdWords account for each product.
D) Yes, if you use a My Client Center account, you may have multiple accounts.
Solutions:
Question # 1 Answer: B | Question # 2 Answer: C | Question # 3 Answer: D | Question # 4 Answer: A | Question # 5 Answer: D |