IBM Sales Mastery P8010-096

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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. In Unica Campaign response tracking, how does the application handle response attribution if attribute values do not match values in the offer, or, the attribute value is not available, even if the customer provided a response?

A) Does not count as a response.
B) Counts as a partial response.
C) Counts as an inferred response.
D) Counts as a response.

2. Which Unica Campaign process defines the criteria to locate a set or group, such as a list of customers, from a customer's marketing data?

A) Merge
B) Audience
C) Select
D) Sample

3. Which Unica Campaign process controls the actual execution of completed Campaigns, including managing and generating output of contact lists, assigning offers to target audiences, tracking contacts, logging of data, and scheduling of Unica Campaign or Session runs?

A) Execution/Run
B) Analytical/Optimization
C) Cube
D) Data Manipulation

4. In Unica Campaign, what top level menu item do you select first to find the place where you create a user variable (which are named placeholders for values to be referenced in your flowchart logic)?

A) Run
B) Segments
C) Options
D) Admin

5. Who is the owner of a campaign in Unica Campaign if the campaign is linked to a project?

A) Last user to edit the campaign is assigned as owner.
B) User who clicked Create Linked Campaign.
C) Administrator must assign an owner.
D) User who created the Project.

Solutions:

Question # 1 Answer: A

Question # 2 Answer: C

Question # 3 Answer: A

Question # 4 Answer: C

Question # 5 Answer: B